Infinited Fiber raised excitement and inspiration at Premiere Vision fashion exhibition in Paris

06.04.2020

Infinited Fiber Company showcased its latest sample fabrics for the first time at Premiere Vision fashion exhibition in Paris. Although Corona Virus and company-wide travel bans reduced the crowd size already in early February, it certainly did not reduce the enthusiasm for Infinited Fiber Company and their revolutionary fiber technology.

‘This is Amazing! When can we get it!’ These types of statements were heard at the stand when visitors got their hands on the textiles made from IFC’s fiber.

With eco-responsibility being a hot topic for just about every visitor, those who stopped by IFC’s stand got a real treat.

Infinited Fiber had new samples on display in jersey, French terry, denim, and woven fabrics that showcased the high quality, amazing color uptake, and cotton-like properties that the fiber can achieve. The look and feel of the garments made from 100% Infinited Fiber (regenerated from textile waste) brought a ‘wow’ from everyone visiting the stand. The overall feedback from visitors was that IFC had achieved something not yet seen in the market.

Woman standing beside two mannequins wearing clothes made from IFC fabric.
Infinited Fiber Company’s CMO, Ann Sarimo wears a blouse made by Textina with 100% Infinited Fiber

The reviews were similar for the quality and color achieved in woven fabric featured in the one-of-a-kind gown designed by Anne-Mari Pahkala for Finland’s Interior Minister, Maria Ohisalo.

And as to be expected, the denim delights co-created by H&M’s WEEKDAY and actress Maisie Williams – and made with 100% Infinited Fiber – also attracted positive attention regarding the quality of the denim and its unique design.

Two mannequins wearing clothes made from IFC fabric
WEEKDAY x Maisie Williams denim (100% IFC fiber), Maria Ohisalo’s Gown 50% IFC’s fiber / 50% cotton

Some remarks made by the exhibition visitors:

“You were the standout company! I was so fascinated by what you’re doing and of all the stands we visited, your company really stood out on that day. I hope that this is available soon.”

“Thank you for a great presentation. I love the way in which the company works towards a more sustainable environment. I was thrilled to see the amazing the quality of the new fabrics created with the Infinited fiber process. Your company and ethics stood out for both me and my colleague.”

Infinited Fiber’s production partners who helped to make the samples possible were Textina, Inovafil, Linz Textil, EuseBio, R-Collection, Anne-Mari Pahkala, Weekday and Maisie Williams.