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Consumer research: How consumers feel about circular economy business models for textiles
The Business Finland funded Telaketju 2 project aims for building business from circular economy of textiles. Scope of the project includes novel circular economy business models aiming for better......
Read moreNews from the ecological fashion stores in Turku
Picture: Suvi-Tuuli KankaanpääThe market for second hand clothes and ecological fashion in the Turku area has been growing extensively. Those who are looking for ecological clothes have plenty of......
Read moreSecond-hand â A New, Growing Industry or a Disruptor of the Textile Industry?
What on earth is happening next in the world of fashion? Second-hand is growing, but at the same time, itâs competing with ultra-fast fashion for market share. Or are they even competing for the......
Read moreA Multipersona Systemic Approach to the Integration of Secondhand Services in Manufacturing Brands
With a growing secondhand market (Statista, 2025) driven by changing consumer behaviour, manufacturing brands face the dual challenge of integrating secondhand sales and stock reacquisition within......
Read moreThe fashion detour passes through Turku - second hand meets the traveler
Consumers are looking for more responsible alternatives, which are also embraced by travelers. Improved communication by second hand stores offers opportunities for both.The second hand phenomenon is......
Read moreThe Clothing as a Service business model presents a sustainable option for consumers
In the transition to circular economy, all responsible and sustainable ways to extend the life of a product are welcome. One of the system-level changes is the transition to the clothing as a service......
Read moreThis is what ultra fast fashion is made of
Open Tiktok. Write "sheinhaul" to the search. Hundreds if not thousands of videos appear on the screen. Many videos have ten of thousands even millions of displays. You open one video in which a young......
Read moreHow to implement circular economy in textile businesses?Â
12 kg of textile waste per person is generated per year in the EU. Implementing circular economy principles is important to ensure the long lifecycle of textiles. The Baltic2Hand project focuses on......
Read moreExploring the Second-hand Shop Scene in Turku
We interviewed five second-hand shops in Turku about their business, there were three different business models involved. Two were private booth shops, two with categorized selling systems and one......
Read moreHow to get consumers to make choices that are better for the environment?
How to get consumers to make choices that are better for the environment? Through nudging.  Nudging is one way of influencing people and their choices through subtle modifications of their decision......
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